I'm frequently asked about the "free" money
to start or grow a business, or how to "cash
in" under President Obama's stimulus plan.
The truth is, the government doesn't have
any "free" money to lend-now or ever-but
there are government programs and
opportunities for companies willing to seek
out information and strategically target
options. So let's concentrate on how you can
participate in government lending and
funding.
Grants
There's a lot of misinformation and
misunderstanding about types of grants.
A federal grant is defined as a monetary
award to a recipient to carry out some work
for a charitable public purpose. They're
usually awarded to state, county and
nonprofit agencies under the 501C3
tax-exempt organization status under the IRS
tax code-not to individuals or small
businesses. Awards are based on the "best
solution" as determined by a federal team
representing the government agency. There
are several types of grants under this
definition:
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Project grants for research,
especially in the medical area;
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Categorical grants usually require
matching funds or "in kind"
contributions to the amount funded;
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Block grants are similar to
categorical grants but have a broader
use; and
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Earmark grants aren't placed out for
bid, but rather receive congressional
appropriation through the congressional
budget.
Small
Business Administration (SBA)
Today, America's 25 million small businesses
employ more than 50 percent of the private
workforce, generate more than half the
nation's gross domestic product and are the
principal source of new jobs. When the SBA
was established in 1953, its mission was-and
still is-to provide financial, technical and
management assistance to help Americans
start, run and grow their businesses.
Partially funded SBA outreach offices in the
North Bay include the local Service Corps of
Retired Executives (SCORE;
www.scorenorthcoastca.org) and the Small
Business Development Center (www.santarosa.edu/sbdc),
both of which offer free consulting services
and business education classes to small
businesses.
SBA Loan Programs
SBA is considered the nation's largest
single financial backer of small businesses,
with a portfolio of direct and guaranteed
business and disaster loans worth more than
$59 billion. Last year, SBA and its resource
partners offered management and technical
assistance to more than 2.6 million clients.
SBA also plays a major role in the
government's disaster relief efforts by
making low-interest recovery loans to both
homeowners and businesses.
There are more than 250 federal loan
programs available for qualified small
businesses. Loans are monies to be paid back
and are underwritten, funded and monitored
by participating banks or special entities
set up by the federal government. The SBA
doesn't lend directly to the borrower in
most cases. Under the 2009 stimulus plan,
most SBA fees have been waived to the
borrower, and the loan guarantee to the
lending bank has been raised from 75 percent
to 90 percent. It's up to Congress to
continue the benefits of the stimulus plan,
since funds are rapidly dwindling. Visit
www.sba.gov for complete information
about these loan programs and services.
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SBA-SBIR. The SBA does have an
exception to the "no federal grants"
rule for small businesses, but it's
targeted to innovation research and high
technology companies. The Small Business
Innovation Research Program (SBIR) funds
the startup and commercial development
stages of an innovative technology,
product or service (http://fbo.gov).
For more information, see
www.sba.gov/SBIR.
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SBA-STTR. The Small Business
Technology Transfer Program (STTR) funds
awards to small businesses that partner
with nonprofit research institutions for
the commercialization of technology
products. This program operates like the
SBIR program, however, fewer agencies
participate, and commercialization of
the technology is a requirement. Each
year, the Department of Defense (DOD),
Department of Energy (DOE), Department
of Health and Human Services (DOHHS),
National Aeronautics and Space
Administration (NASA) and National
Science Foundation (NSF) are required by
STTR to reserve a portion of their
research and development funds for small
business/nonprofit research institution
partnerships.
Government Procurement
Federal, state and local governments offer
small businesses the opportunity to sell
products and services to them based on their
unique procurement needs. It's up to the
small business to seek out-via the governing
body's website, small business procurement
office or formulary bid list-the avenues by
which these government entities purchase.
Each is different, but you can find some
overlapping systems.
A small business can also use the Commerce
Business Daily (CBD;
http://cdbnet.gpo.gov) in the Federal
Acquisition Regulation (FAR) as the single
point of information about Federal
Acquisition Regulations, general government
information and as the portal to online
public access to government-wide procurement
and proposal announcements. The United
States government and NATO allied nations
advertise their research and development
needs as well as procurement needs that
exceed $25,000 at the Federal Business
Opportunities' website (http://fbo.gov).
Small businesses that wish to sell their
products or services to the government can
easily track the government and its allies'
needs online.
Research And Development Services
Specialized research and development
services are also advertised from the major
departments and agencies—such as DOD, DOE,
Defense Advanced Research Projects Agency (DARPA)
and National Institutes of Health (NIH)—that
need technology solutions based on
program-specific goals at (http://fbo.gov).
Often, technology-based small businesses
have a difficult time applying and winning
these awards. However, building
relationships within agencies interested in
a company's technology may lead to a
proposal.
Many departments and agencies have an annual
"roadmap" review highlighting their program
needs. During these sessions, small,
technology-based companies can meet other
companies and team with them in response to
an announcement. Some program coordinators
form teams to arrive at the best solutions,
which can provide an opportunity to work
with a large company to highlight your
technical expertise. Some small companies
frown on this avenue, because it's possible
to be teamed with a competitor and/or
compromise intellectual property.
Federal Commodity Purchasing
There's a formal process to sell to the
government. First, you work with the General
Services Administration (GSA) to negotiate
price and delivery; and then a GSA number is
provided to each distinct product or service
that you have been approved to sell at those
prices. There are currently more than 11
billion different supplies and services on
the list, each of which can be purchased by
a contracting officer anywhere in the world
via government credit card. This system is
for "off the shelf" products or services
(sometimes referred to as "commodities")
from companies that demonstrate they can
provide consistent, quality goods in the
needed quantities forecast by the
government. Once approved, any institution,
agency, university, nonprofit or legal
entity taking in federal dollars can use the
preapproved GSA Advantage system to buy what
it needs. It's important to know your prices
are available for viewing by GSA buyers as
well as your competitors. See the General
Administration Services website at
www.gsa.gov for more details.
State And Local Procurement
Each state has its own system that may or
may not interface with the federal system.
However, in most states, entities that
receive federal dollars can buy through the
GSA Advantage system or locally-or
both-depending on their quality, quantity
and delivery requirements. Local
jurisdictions such as cities and counties
also have their own procurement systems.
Many items are on a "formulary" that can go
out to bid annually. There may also be an
"approved" vendor list. Research and
development funding or small business
funding is not available through cities or
counties as a rule, but most cities and
counties offer small business startup kits
that provide procurement and general
information about local resources and
permits that may be needed.
Good Luck
This article has described the basics of
small business grant programs, loan
opportunities and government procurement.
Hopefully, it also dispelled ideas about
"free" money. Small businesses must
carefully weigh all the opportunities in
today's marketplace so their time and money
is carefully balanced to provide the best
avenues for future growth and revenue.
Denise Beeson is a commercial loan
officer specializing in SBA loans with Bay
Sierra Financial in Santa Rosa. She's also
an adjunct faculty member at Santa Rosa
Junior College in the marketing and small
business management departments. See
www.denisebeeson.com for more
information.
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